4 articles displayed on 4

  • The Limits of "Green" Programmatic

    Part 3 - The green opportunity of Programmatic advertising, optimize programmatic practices, the challenges, solutions, and the importance of aligning advertising messages with environmental values

    Read article The Limits of "Green" Programmatic
  • Programmatic is automatic

    Part 1 - The green opportunity of Programmatic advertising, optimize programmatic practices, the challenges, solutions, and the importance of aligning advertising messages with environmental values

    Read article Programmatic is automatic
  • Key Developments and Contributions of Programmatic Advertising

    Part 2 - Ad tech companies on the publisher side have primarily driven the evolution of rules and buying methods that govern their operations.

    Read article Key Developments and Contributions of Programmatic Advertising
  • Guide

    Understanding Nudge in 10 minutes

    Discover the ultimate resource to understand the key concepts of nudge by exploring its core principles, applications, and real-life examples.

    Read article Understanding Nudge in 10 minutes

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