DK launches carbon measurement for advertising campaigns on Connected TV (CTV)
DK, a carbon footprint expert in the communications sector, announces the launch of a new carbon impact measurement solution for advertising campaigns aired on Connected TV (CTV).
This new feature is now available through DK’s updated SaaS platform and calculation API, providing advertisers, agencies, media sales houses, and adtech players with a seamless and optimized integration of environmental impact assessments into their campaign reports and workflows.
Based on AdNetZero’s Global Media Sustainability Framework and the ADMTV (formerly SNPTV) V2 guidelines, and developed in collaboration with Stamp — a CTV-focused adtech company — this new measurement relies on a robust model specifically designed to address the technical specificities and distribution methods unique to Connected TV.
The integration of CTV into our Total Video carbon measurement system responds to a growing demand for transparency around this rapidly expanding channel.
Estelle Reale CMO, DK
It enables a better understanding of the environmental impact of CTV campaigns and supports more responsible decision-making.
As part of the collaboration between DK and Stamp, the latter conducted several audits of its advertising infrastructure to analyze its carbon footprint and explore various reduction scenarios.
This work enabled DK’s teams to gain a deeper understanding of the specific characteristics of CTV delivery and to design a dedicated carbon measurement approach tailored to this channel.
In addition to gaining a clearer view of the carbon footprint of our operations, we’re pleased to have supported DK in finalizing the development of this measurement, built on a rigorous methodology aligned with industry standards.
Elisabeth Lozito CMO, Stamp
Initiatives like this are essential to driving the advertising industry toward a more sustainable model.
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DK launches carbon measurement for advertising campaigns on Connected TV (CTV)