Solutions for Publishers and Media Sales Houses
DK offers publishers and media sales houses easy access to carbon data to measure their advertising campaigns. DK provides carbon analyses by media, and feeds optimization decisions to drive ambitious environmental strategies.
Automated carbon footprint measurement
DK offers tools to quantify the CO2 emissions associated with each stage of the ad delivery.
DK's tools allow us to measure emissions for each channel separately, as well as to calculate the campaign's overall carbon footprint by integrating the combined impact of all channels - Digital, Print, TV, Radio and OOH. Our API connectors enable you to feed your campaign data directly into our interface, facilitating calculations.
Integrate emissions data into your campaign reports
Enhance your customers' post-campaign reporting with carbon data directly integrated into the platforms you already use. The carbon KPI is either accessible via our Interface or integrated into your own campaign dashboards.
Campaign Optimization to Reduce Carbon Impact
DK helps publishers and media sales houses identify the elements of campaign that generate the most emissions, and propose solutions to reduce this impact. For example, this may include optimizing ad delivery via SPO, or using lighter formats.