New

OOH and DOOH carbon measurement capabilities

Automated carbon footprint measurement

DK offers tools to quantify the CO2 emissions associated with each stage of the ad delivery.
DK's tools allow us to measure emissions for each channel separately, as well as to calculate the campaign's overall carbon footprint by integrating the combined impact of all channels - Digital, Print, TV, Radio and OOH. Our API connectors enable you to feed your campaign data directly into our interface, facilitating calculations.

Integrate emissions data into your campaign reports

Enhance your customers' post-campaign reporting with carbon data directly integrated into the platforms you already use. The carbon KPI is either accessible via our Interface or integrated into your own campaign dashboards.

Campaign Optimization to Reduce Carbon Impact

DK helps publishers and media sales houses identify the elements of campaign that generate the most emissions, and propose solutions to reduce this impact. For example, this may include optimizing ad delivery via SPO, or using lighter formats.

Want to discover more about DK?

Schedule an appointment with a member of our team to introduce our tool and get a free audit