Resources to understand and act accordingly
Unlock the Power of Sustainable Advertising: Empower Yourself to Make a Positive Impact on Our Planet! Explore some Green Initiatives, deep yourselves into DK's articles, and discover new Tips to Embrace a carbonless strategy for your advertising and communications.
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Article
Emailing and newsletters: how to evaluate?
Our scientific committee has drawn up a methodology for assessing the carbon footprint of our communications activities. Based on the Bilan Carbone methodology, the calculation takes into account the footprint associated with the design of each newsletter, as well as its production and use.
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Article
How Did the French Market Organize Itself for a More Sustainable World?
In the world of changing climates, What is the role of advertisements in protecting and deciphering sustainability techniques? This tech thought leadership article talks about sustainability in adtech.
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ARTICLE
The Limits of Green Programmatic
Part 3 - The green opportunity of Programmatic advertising, optimize programmatic practices, the challenges, solutions, and the importance of aligning advertising messages with environmental values
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ARTICLE
Programmatic is automatic
Part 1 - The green opportunity of Programmatic advertising, optimize programmatic practices, the challenges, solutions, and the importance of aligning advertising messages with environmental values
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ARTICLE
Key Developments and Contributions of Programmatic Advertising
Part 2 - Ad tech companies on the publisher side have primarily driven the evolution of rules and buying methods that govern their operations.
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TIPS
Understanding Nudge in 10 minutes
Discover the ultimate resource to understand the key concepts of nudge by exploring its core principles, applications, and real-life examples.
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