3 steps to manage and reduce the carbon footprint of your communications and advertising.

  • Conception Soon

    Eco-design starts from the briefing phase! Challenge your specifications by incorporating key elements to reduce the carbon impact of your media plans , based on your objectives

  • Production Soon

    Manage your suppliers to ensure that your carbon emissions reduction objectives apply to photo or video shoots, and website and landing page design.

  • Planning & Delivery

    Measure and control emissions during or after distribution across your entire media planning.

Measure, manage and reduce CO2e emissions of your online & offline advertising.

Decarbonize your digital campaigns

Carbon impact throughout the entire chain, regardless of the channel and formats. Taking into account the purchasing mode ( Insertion Order/ Programmatic / Guaranteed Programmatic / Open...), format types ( banner size, Instream/Outstream), weight of the creative, and vievability rate. APIs are available to integrate data from your tools (adservers) and optimize your campaingns from a carbon perspective.

DK takes into account

  • Design
  • Production bêta
  • Distribution

The solution selected by all national radio stations

Measurement of the carbon footprint of your radio and audio advertisements (expressed in tCO2e) chosen by the Bureau de la Radio, taking into account advertising space allocation, distribution, and advertisement broadcasting (relay antennas, digital/audio streaming, live streaming, etc.), as well as spot consumption by listeners. Distinction between Direct Deal and programmatic.

DK takes into account

  • Design
  • Production BETA
  • Distribution

Carbon management of all your operations on paper support

Estimate the carbon emissions of your business cards, correspondence, flyers, brochures, and letterheads. With just a few clicks, incorporate print quality, paper composition, and necessary transportation, and export the data as a PDF for your corporate or communication management

DK takes into account

  • Design
  • Production bêta
  • Distribution

DK: The reference for TV broadcasters

A reference framework for life cycle analysis in line with ADEME recommendations and compatible with the digital foundation of SRI. Measures campaigns based on their distribution (IPTV, OTT, Satellite TNT), the number of spot broadcasts, their duration, and the specific TV audience characteristics.

DK takes into account

  • Desigb
  • Production bêta
  • distribution

Want to discover DK?

Schedule an appointment with a member of our team to introduce our tool and receive a free audit!

Un exemple de cycle de vie de service numérique
Exemple de cycle de vie d’un service

Un exemple de cycle de vie de service numérique :

  1. Conception

  2. Plusieurs allocations publicitaires

  3. Stockage

  4. Diffusion réseaux

  5. Usage

  6. Retour à la conception

Carbon Calculator methodology

For each type of media, whether it's television, radio, or digital, working groups led by corresponding trade associations (SRI/alliance Digitale, SNPTV for TV, Bureau de la Radio for Radio...) have developed industry-specific frameworks. These frameworks, sometimes co-developed with DK, provide the basis for the calculation methodology when measuring the carbon footprint of an advertisement. They also provide industry-specific data that complements information from reference organizations such as ADEME, the European Commission, or the European Environment Agency (EEA). Finally, these frameworks establish the measurement scope and the activity flows to be taken into account.

The DK tool is scalable and takes into account all the work, particularly in the media industry, that improves carbon measurement or expands its scope. This is in order to address the growing challenges of reducing our carbon footprint.

More about us and DK's methodology

Check our latest articles!


A platform developed with trusted third parties

  • Reliability and Transparency of data and methodology

    The ACV engineers team at DK works with data provided by the official source of each media source, following the guidelines of ADEME (French Environment and Energy Management Agency) and the Bilan Carbone Association regarding carbon emissions.

  • For a more responsible industry

    To reduce our footprint and ensure ecological transition, DK relies on solutions recommended by leading labels. To support agencies and advertisers in their ecological transition for their audiovisual activities, we have chosen the EcoProd label


Why calculate the carbon emissions of my communication campaigns?

We differentiate ourselves through our fair economic model, both for clients and independent workers. Indeed, we refuse to play the game of Uberization and build our platform on a commission-based model (between 10%-15% with hidden fees)

How does the software calculate the carbon footprint of a print campaign?

For a print communication or marketing campaign (flyers, leaflets, posters, etc.), DK calculates the carbon impact as follows:

  • Design: Considering the carbon impact of the visual design, format, and medium by the creative teams. Example of elements taken into account: the carbon impact of one hour of a graphic designer's work and three hours of a salesperson's work for creating a flyer.

  • Printing: Accounting for the complete carbon impact of the printing process, including paper, offset plates, ink, electricity, and packaging.

  • Transportation: Taking into account the transportation of paper to the printer, from the printer to the hub (if there is one, defined in the support parameters), and from the hub to the distribution location.

What is programmatic ?

Programmatic advertising is an automated digital advertising buying process. It takes place through technological platforms that enable real-time connections between sellers and buyers of ad space, with targeting capabilities based on the environment, user profile, geolocation, time of day, and more.

Pourquoi calculer les émissions de carbone de mes campagnes de communication ?

Nous nous différencions par notre modèle économique équitable autant pour les clients que les indépendants. En effet, nous refusons de jouer le jeu de l’ubérisation et de construire notre plateforme sur un modèle à commission (entre 10%-15% avec les frais cachés).

How is the data calculated? Is it based on completion time or on video display time?

The carbon weight of your display campaign will be that of the total time viewed by users. To do this, we use the average completion time you provide us, which we index proportionally on the LCA of user devices.

Want to discover more about DK

Schedule an appointment with a member of our team to introduce our tool and get a free audit