Case studies and Best Practices
Decarbonizing Media and Advertising: How DK measures and manages CO2e emissions for brands, media owners, vendors and agencies.
Measurement Tool for Cross-Media Emissions Transparency (TV, Radio, Print, Digital and OOH).
6 articles displayed on 6
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Economie + de 3 tCO2e
Carbon impact of Bid Throttling
Bid throttling and carbon impact, based on a practical case study carried out with Le Point, using OVA, the dedicated technology developed by Media Square.
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What is the carbon impact of stopping Open Auction?
Carbon impact in Making your inventory accessible only in Direct by stopping the Open Auction.
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Réduction de 32% de CO2e
Successful video campaign for Système U
Bcovery and Heroiks reduce the carbon impact of Système U's latest eco-responsible campaign, "150 products at fair price".
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Baisse de 47 % de CO2e
Hawk - Sustainable Digital Strategies
Mobile campaing opmtized with carbonless KPI to reduce carbonfootprint
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Réduction de 56% de CO2e
366 - French leading Alliance of Local Newspapers, radio and TV
Multiplier factors that enable powerful optimizations. Case study of an OTC pre-roll campaign on 20 million impressions.
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Réduction de 62% de CO2e
Accor, iProspect, 366 & DK: A Winning Alliance for a Low Carbon Footprint Ad Campaign
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