Case studies and Best Practices
Decarbonizing Media and Advertising: How DK Measures and Manages CO2e Emissions for Brands, Media Owners, Vendors, and Agencies.
Discover DK’s advanced measurement tool designed for full transparency of cross-media carbon emissions—including TV, Radio, Print, Digital, and Out-of-Home (OOH) advertising. Optimize your campaigns with accurate CO2e tracking and take meaningful steps toward sustainable advertising.
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-17% carbon footprint
EBRA Group’s 2024 Carbon Footprint Report: Results, Analysis, and Commitments for a More Sustainable Media
Discover the results of EBRA Group’s 2024 carbon footprint report, a client of DK: a detailed analysis of emissions, identified action levers, and concrete commitments to accelerate the ecological transition of the regional press sector.
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-90% carbon footprint
Marketing Carbon Reduction: La Poste x DK
La Poste Solutions Business reduces the carbon footprint of its marketing campaigns with DK: measurement, eco-design, and responsible innovation.
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-20% of carbon footprint
Compact Agency boosts its advertisers’ environmental performance with DK
In a context where responsible communication is becoming a strategic priority for brands, media agency Compact is working with DK.
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Press Release
FDJ United selects DK to measure and manage the carbon footprint of its advertising campaigns
FDJ United commits to eco-responsible advertising by partnering with DK, a specialist in cross-media carbon measurement, to reduce the carbon footprint of its advertising campaigns in line with tthe GMSF.
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Saving of +3 tCO2e
Carbon impact of Bid Throttling
Bid throttling and carbon impact, based on a practical case study carried out with Le Point, using OVA, the dedicated technology developed by Media Square.
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What is the carbon impact of stopping Open Auction?
Carbon impact in Making your inventory accessible only in Direct by stopping the Open Auction.
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32% reduction in CO2e
Successful video campaign for Système U
Bcovery and Heroiks reduce the carbon impact of Système U's latest eco-responsible campaign, "150 products at fair price".
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47% reduction in CO2e
Hawk - Sustainable Digital Strategies
Mobile campaing opmtized with carbonless KPI to reduce carbonfootprint
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56% reduction in CO2e
366 - French leading Alliance of Local Newspapers, radio and TV
Multiplier factors that enable powerful optimizations. Case study of an OTC pre-roll campaign on 20 million impressions.
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62% reduction in CO2e
Accor, iProspect, 366 & DK: A Winning Alliance for a Low Carbon Footprint Ad Campaign
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