Info Pro Digital’s Insights platform is being enhanced with a new module to help manage the carbon impact of campaigns, in partnership with DK
The teams at Infopro Digital Media, a leader in professional information, continue to enhance their marketing performance tracking platform launched in 2024.
This platform provides B2B advertisers and decision-makers with a detailed, personalized view of campaign performance across Infopro Digital Media’s various marketing channels — including media and social media advertising, branded content, webinars, email campaigns, lead generation, and more.
Now, users also have the ability to measure the carbon emissions of their digital marketing campaigns and take direct action.
The new module enables the evaluation of different campaign scenarios (e.g., targeting mobile vs. desktop, Wi-Fi vs. 4G/5G networks, image weight, etc.), allowing advertisers to make more informed and sustainable decisions.
Objective: to continue improving the performance of digital marketing campaigns while reducing their carbon emissions.
Many clients are currently undergoing an environmental transition in their operating methods. It was only natural to support them in this process by providing greater visibility into the carbon impact of their digital marketing campaigns. During the initial tests we conducted, the solution developed by DK quickly demonstrated its effectiveness. It is now natively integrated into our One-Stop-Perf platform and made available to all our clients.
Kevin Roualec Performance Director, at Infopro Digital Media
The launch of this new feature coincides with the platform being honored with two Innovation Awards at the Press and Media Trophies, in the categories of Best B2B Innovation and Best Adtech Innovation.
“We are honored to receive these two awards, which confirm the highly innovative nature of our Insight platform. Customer satisfaction has always been our top priority. Our platform directly addresses the growing needs of B2B advertisers for time savings, transparency, performance measurement, and optimization of their marketing investments. With the integration of our carbon module, it also contributes to our clients’ decarbonization plans,” said Isabelle André, Executive Director of Infopro Digital.
About Infopro Digital
Infopro Digital is a B2B group specializing in information and technology. The group operates in 21 countries and employs over 4,000 people. Its innovative solutions serve professional communities across five key economic sectors: construction & public sector, automotive, risk and insurance, industry, and distribution.
Leveraging its sector expertise, Infopro Digital addresses the full range of professional needs. Its solutions empower decision-makers to make informed choices and help companies sustainably grow their business and performance.
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