New

OOH and DOOH carbon measurement capabilities

Harmonized, standardized data

DK follows the standards provided by the Union des Marques, Ad Net Zero and the representative bodies of each media to calculate the carbon footprint of advertising. Our approach enables us to offer carbon data processed according to precise rules and comparable across different systems. This means that, wherever and whenever this data is used, it follows the same formats and structures. This reinforces the quality, reliability and efficiency of analyses and decisions.

The Carbon Data for Off-line and On-line campaigns

Carbon emissions are measured by country, channel or campaign. DK provides a holistic view of carbon emissions throughout an ad's lifecycle, for all the different media buys - TV, Radio, Press, Digital and Out-of-Home. DK enables emissions to be measured for each channel separately, as well as calculating the overall carbon footprint of the campaign by integrating the combined impact of all channels.

Saas Platform, APi or Audit

To ensure that sustainability is at the heart of the challenges facing advertisers and their media agencies, DK offers different carbon measurement solutions, depending on the organization's level of maturity. These range from a simple campaign audit to the complex integration of carbon data within a Marketing Mix Modelling (MMM) tool, not forgetting data access via our platform.

Carbon support and advices

Either through our eco-tips integrated into the platform, or through our Consulting and LCA department, you benefit from support in understanding the data and what optimizations need to be made to steer your trajectory downwards.

Want to discover more about DK?

Schedule an appointment with a member of our team to introduce our tool and get a free audit