Responsible for 36.8 billion tonnes
of CO2e emissions in 2022 - Globally
Our solution for a sustainable media & advertising industry
Easily activate emissions reports
Measure, reduce and manage the carbon impact of your ads
Our solutions enable advertisers, media owners, agencies and adtech to calculate the carbon footprint of any online & offline campaigns.
Once measured, carbon emissions must be reduced. Several hundred recommendations are included in our tool. Carbon audit reports can be easily exported, providing high-quality extra-financial figures to net zero.
Analyze your campaigns
Based on the data of your campaign, our solution allows you to work out the carbon footprint of your TV, Audio, Print and Digital campaigns, so that you can assess the environmental impact of your advertising activities.
Get your metrics
In one click, filter the data per channel (Print, Audio, TV, Digital, ...), per campaign or client and find key data to manage your campaigns and eliminate their negative environmental impacts.
Get ad net zero tips
Our platform gives you access to green tips which allow you to act on the whole value chain, both at the production and at the delivery levels.
A platform built with trusted third parties
Reliable and transparent data and methodology
Our carbon engineers work with the data provided by the official trade associations of each media, and the carbon emissions guidelines of ADEME and Association Bilan Carbone.
For a more sustainable industry
To provide a comprehensive solution throughout the advertising lifecycle, we have partnered with EcoProd to help agencies and brands on their climate transition for AV assets. These reporting requirements include production, which presents distinct measurement methodology.
- 56 % Carbon impact
Accor, iProspect, 366 & DK: A Winning Alliance for a Low Carbon Footprint Ad Campaign
- 62 % Carbon impact
366 - French leading Alliance of Local Newspapers, radio and TV
Multiplier factors that enable powerful optimizations. Case study of an OTC pre-roll campaign on 20 million impressions.
60% of the top 10 FR media groups
work with us
Source: ACPM, May 2023
Easy to use
quick and intuitive UI
Reliable and accurate
Why calculate the carbon emissions of my ad campaigns?
Start by measuring the carbon emissions of each online & off-line campaign. If you don't know how big the carbon footprint of each of your campaigns are, then you won't know how to lower your impact
What type of media does DK support?
All of them! DK is the only company to offer a measurement tool for all media, on and off-line. Our analyses cover Radio, Print, Linear TV, CTV, Digital, Social Networks (Meta/FB, Tiktok, Youtube), E-mailing and Outdoor.
What is programmatic ?
Programmatic advertising is an automated digital advertising buying process. It takes place through technological platforms that enable real-time connections between sellers and buyers of ad space, with targeting capabilities based on the environment, user profile, geolocation, time of day, and more.
How does DK's carbon analysis work?
DK offers a tool incorporating data from the frameworks developed by the trade bodies of each media, following the Bilan Carbone methodology. Unlike other companies, DK has designed its solutions to minimize the carbon footprint of the measurement.
In which geographical areas can DK be activated?
Our calculator was originally designed for use in France, but can be used in any other country, provided we are familiar with its practices regarding the storage, distribution and use of advertising (Life Cycle Analysis).
What is LCA (Life Cycle Assessment) and what does it refer to?
Life Cycle Assessment (LCA) is the most advanced evaluation tool for a comprehensive, multi-criteria approach to environmental impact. LCA lists and quantifies the greenhouse gas emissions generated by advertising, taking into account storage (servers), distribution (networks) and use (terminals) for each of the media whether TV, Print, Digital or Radio