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Biggie Group chooses DK
24th April 2024. Biggie group has chosen DK, the cross-media carbon measurement and management platform, to evaluate the carbon impact of its online and offline advertising campaigns and take effective action to reduce it. This partnership is part of the Group's ongoing initiative to assess and manage the carbon emissions of all its advertisers' cross-media campaigns in France and abroad.
Using the DK tool, the Biggie Group can convert campaign data into carbon equivalents or CO2 equivalents (CO2e) for each component, whether Digital, TV, Radio, Press or Outdoor.
At Biggie, our aim is to have an impact on our customers' business but also to raise awareness among our stakeholders of the challenges of environmental transition. This partnership with DK is part of our global strategy to be a committed player in tomorrow's communication and marketing, and reinforces the many initiatives we are undertaking at group level and with our customers.
Jean-François Zirger CSR Director and Associate at Biggie
The two entities have worked together to effectively integrate their technological environments, enabling Biggie Group to benefit from an automated carbon impact calculation that is directly integrated into the media tools used by its agencies. This automation also enables the Group to benefit from constant updating of the source data used for the off- and online calculations, and a calculation based on market benchmarks.
Biggie Group's impact project is ambitious. It systematically uses carbon assessment to measure and reduce the environmental footprint of its customers' campaigns. We are totally committed to Biggie and are delighted to be supporting the group in this environmental transition using our tools, particularly our calculation API, which meets the objectives of the project.
Philippe Guillemot Sales Director, DK
ABOUT Biggie Group:
Biggie Group is a group of integrated agencies combining media, technological and creative expertise, all via an acquisition strategy conducted in Europe. It was created in June 2022 by Anthony Spinasse and Olivier Goulon with the backing of the HLD investment fund. Biggie Group owns digital media buying expert Gamned!, media consultancy Repeat!, video content design and production agency Kazam!, press relations agency Ohlala and influencer marketing agency Beastly. www.biggie.co
ABOUT DK:
DK offers solutions for measuring and optimising the carbon footprint of on- and off-line advertising campaigns. DK enables advertisers, publishers, agencies and advertising sales houses to manage their transition to a more responsible and sustainable world. Developed in conjunction with all the market's leading players and inter-professionals (SRI/Alliance Digital, Bureau de la Radio, SNPTV, etc.), it is the only solution on the market that measures all media (Print, Digital, Radio, OOH, TV), whatever the advertising format used. DK offers several levels of carbon assessment, depending on the maturity of the customer and their multi-media issues: Audit, SaaS Platform and Calculation API.
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Biggie Group chooses DK
Biggie group has chosen DK, a multi-media carbon measurement and management platform, to evaluate the carbon impact of its online and offline advertising campaigns.