Best partnership TF1 Publicité - Groupe Bouygues

How can we make our lifestyles more sustainable?

At VivaTech 2024, Bouygues Group employees provided some answers to the question of how we can make our lifestyles more sustainable. There are many solutions to the climate challenge in everyday life, as illustrated by Bouygues Telecom's eco-designed boxes and TF1's immersive TV news programme, which raises viewers' awareness of the environment. To mark the occasion, Marie-Luce Godinot, Bouygues Group Executive Vice President for Innovation, Sustainable Development and Information Systems, presented a prize for the best collaboration to partner start-ups in each subsidiary, emphasising that such collaborations are essential because they increase access to innovation.

DK was awarded the prize for its work with TF1 Publicité on the carbon assessment of TV, radio and digital campaigns, using a unified measurement system.