About DK

Our mission is to drive the transition of media and advertising towards a more responsible and sustainable world. To achieve this, we have leveraged our expertise in eco-design, carbon footprint and technology to provide a unique platform for the advertising industry.

Our Values

Scientific rigor

Carbon Methodology
Integrity

Build with the whole advertising chain
Positivity

Act now for a sustainable future

At the Heart of the ESG Impact Ecosystem

Because sustainable development is not just for our clients, we strive to uphold high social, governance and environmental standards in our daily operations.

DK is deeply committed to society, its employees, and the environment. As part of this commitment, DK conducts an annual in-depth review of its CSR practices using Ecovadis. This assessment is based on 21 CSR criteria grouped into four key themes: Environment, Social and Human Rights, Ethics, and Responsible Purchasing. We're proud to have earned a bronze medal, positioning DK within the top 35% globally.

DK for de(k)arbonize

DK was established in 2021 by Adrien, a former advertising executive who developed an interest in carbon footprint issues while setting up websites and campaigns for his clients. This led to the concept of using a single tool to measure emissions, from the planning stage to ad delivery. In 2023, experts in Tech and Media joined DK to create the most comprehensive solution for managing carbon emissions in both online and offline advertising campaigns.

Our team

Tech

Lead Dev
Back & Front Devs
UX/UI designers
Product

Carbone engineers
Life Cycle Analysis specialists
Sales & marketing

Off & on-line specialists
Digital, Radio, TV, Print, Out-of home