DK, the specialist in carbon footprint measurement for communications, announces the appointment of Shital Fontaine as Carbon Success Manager (CSM).
With 10 years of experience in the adtech sector, Shital joins DK with the mission to support clients in reducing their carbon footprint without compromising the effectiveness of their cross-media campaigns.

Throughout her career, Shital has demonstrated the ability to combine marketing performance with environmental commitments. Most recently at Impact Plus, she successfully led the sustainability strategy for L’Oréal accounts in the MENA and LATAM regions. By leveraging precise data and goals aligned with greenhouse gas emission reductions, she guided marketing teams in implementing more responsible and measurable digital campaigns.

Prior to that, Shital held project management roles at Integral Ad Science, where she worked with international brands such as McDonald’s, Chanel, and Engie, supporting the technical and strategic optimization of their digital presence. Her hands-on experience is complemented by an international background, including a Woofing program in remote areas of Australia, reflecting her strong personal and social commitment.

Shital’s arrival fully aligns with our vision of advertising with a positive impact: effective, measurable, and environmentally responsible.
Her deep understanding of adtech challenges and strong interpersonal skills make her a valuable asset for our clients and partners.

Adrien Galerneau Founder and CEO

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