Carbon evaluation of Cross-Media at the Olympic Games

The Olympic Games are more than just a sporting event, and for the first time are claiming to be an event with a "positive environmental impact".

With this in mind, DK is committed to helping companies analyse their media presence by converting data from campaigns broadcast during this period into carbon equivalents or CO2 equivalents (CO2e).

Why Carbon Assessment is Crucial for Olympic Games?

Advertising Campaigns During the Olympic Games, cross-media advertising campaigns represent a powerful tool for companies wishing to connect with a global audience.

However, with this opportunity comes the responsibility to minimise the environmental impact of these campaigns. That's where DK's carbon calculation comes in. DK offers companies an in-depth understanding of the carbon footprint of their cross-media advertising campaigns.

The solution examines every aspect of broadcasting, whatever the media.

Using reliable data based on each media's reference framework (SRI / Alliance Digitale, SNPTV, Bureau de la Radio, etc.) and following the Bilan Carbone methodology, DK identifies the parts of the plan where improvements can be made to reduce carbon emissions.

The benefits of DK's Carbon Analysis :

• Identification of sources of carbon emissions throughout the life cycle of the advertising campaign: TV, Press, Radio, Digital, Outdoor

• Personalised recommendations for reducing the carbon footprint while maintaining advertising effectiveness

• Detailed and transparent reports enabling brands to communicate their actions in terms of sustainability.