Our commitments
Achieving the 17 Sustainable Development Goals defined by the UN member states in 2015 requires the commitment of all societal players. In response to these international commitments, our business contributes to three of these goals.
Objective 12: Responsible consumption and production
We prioritize reducing the carbon impact of communications campaigns.
Through our platform and services, we assist brands, agencies, vendors, media sales houses and publishers in executing low-carbon ad campaigns. This support is available to cross-media businesses and globally (TV, Radio, Print, OOH, Digital).
Objective 13: Measures to combat climate change
We suggest specific actions to brands and their vendors to lower their communications' carbon footprint.
Our support is given through a sustainable and gradual approach: providing green-tips, offering training in sustainable advertising, and conducting workshops to formalise and implement low-carbon measures, among other methods.
Objective 17: Partnerships to achieve the objectives
Every company should be mobilized around the 2030 Agenda.
The aim is to cultivate sustainable partnerships. That's why we're collaborating with cross-industry organizations like the SNPTV (Syndicat National de la Publicité Télévisée), Alliance Digitale/SRI, the Bureau de la Radio, GARM and IAB Europe to form partnerships dedicated to a responsible approach.