Successful video campaign for Système U
A successful multi-screen video campaign for Système U, orchestrated by Bcovery in collaboration with the Heroiks agency.
To achieve Système U's energy efficiency targets, the brand and its agency Heroiks relied on the expertise of Bcovery.
The French greentech company was involved in every link in the chain to reduce greenhouse gas emissions. 🍃
This was achieved by integrating innovative and sustainable practices:
- Targeting low-impact audiences;
- Using recycled impressions and a direct path to secure, premium inventory;
- Optimising the weight of videos to reduce the campaign's overall footprint.
We are delighted to have supported Système U and Heroiks in this video campaign, enabling them to meet both their advertising effectiveness and carbon impact objectives. We feel it is essential to demonstrate that it is now entirely possible to reconcile marketing objectives with a commitment to the environment.
Thomas Objois CEO, Bcovery.
Reduction of 32% in the carbon impact (CO2e) of the "150 products at cost price" campaign, while optimising its advertising performance, resulting in a total reduction of 507.72 kg of CO2e.
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