Compact is a media and digital consulting agency specialized in media strategy and ad space buying for SMEs.
As the largest independent media agency in Bordeaux region, Compact has chosen to go beyond a merely eco-responsible stance. Its collaboration with DK marks a decisive step in Compact’s commitment to more sustainable and transparent advertising.

Thanks to this partnership, Compact now integrates advanced carbon footprint measurement tools into the design and optimization of its media plans. The objective is twofold:

• Accurately assess the environmental impact of campaigns across all channels (TV, digital, print, out-of-home, radio, etc.).

• Reduce CO₂ emissions by optimizing media choices, ad formats, and the platforms used.

This is not just about adopting an eco-responsible stance — it’s about offering our clients concrete, measurable solutions. With DK, the agency provides brands with reliable tools to place carbon performance at the heart of their media strategy.

Compact relies on the methodology and frameworks developed by DK, which are aligned with recognized environmental standards surch as the GMSF. Each campaign undergoes a detailed analysis to identify optimization opportunities:

• Carbon footprint reductions of up to 20% through strategic adjustments

• Transparent tracking, with reports that include environmental indicators such as Carbon Cost Per Mille (CCPM) and Carbon Cost Per Contact (CCPC)

• Compliance with regulatory requirements, helping advertisers meet new non-financial reporting obligations

Through this approach, Compact strengthens its position as an innovative and committed agency.
The brands it supports benefit from tailored guidance that combines marketing performance with environmental responsibility.