Case studies and Best Practices
Decarbonizing Media and Advertising: How DK Measures and Manages CO2e Emissions for Brands, Media Owners, Vendors, and Agencies.
Discover DK’s advanced measurement tool designed for full transparency of cross-media carbon emissions—including TV, Radio, Print, Digital, and Out-of-Home (OOH) advertising. Optimize your campaigns with accurate CO2e tracking and take meaningful steps toward sustainable advertising.
7 articles displayed on 7
-
-17% carbon footprint
EBRA Group’s 2024 Carbon Footprint Report: Results, Analysis, and Commitments for a More Sustainable Media
Discover the results of EBRA Group’s 2024 carbon footprint report, a client of DK: a detailed analysis of emissions, identified action levers, and concrete commitments to accelerate the ecological transition of the regional press sector.
-
-90% carbon footprint
Marketing Carbon Reduction: La Poste x DK
La Poste Solutions Business reduces the carbon footprint of its marketing campaigns with DK: measurement, eco-design, and responsible innovation.
-
Saving of +3 tCO2e
Carbon impact of Bid Throttling
Bid throttling and carbon impact, based on a practical case study carried out with Le Point, using OVA, the dedicated technology developed by Media Square.
-
What is the carbon impact of stopping Open Auction?
Carbon impact in Making your inventory accessible only in Direct by stopping the Open Auction.
-
32% reduction in CO2e
Successful video campaign for Système U
Bcovery and Heroiks reduce the carbon impact of Système U's latest eco-responsible campaign, "150 products at fair price".
-
47% reduction in CO2e
Hawk - Sustainable Digital Strategies
Mobile campaing opmtized with carbonless KPI to reduce carbonfootprint
-
62% reduction in CO2e
Accor, iProspect, 366 & DK: A Winning Alliance for a Low Carbon Footprint Ad Campaign
Want to discover more about DK?
Schedule an appointment with a member of our team to introduce our tool and our offers !