Marketing Carbon Reduction: La Poste x DK
How La Poste Reduces the Carbon Footprint of Its Campaigns with DK
As part of its low-carbon strategy, La Poste Solutions Business partnered with DK to measure and reduce the carbon footprint of its marketing activities. Leveraging precise measurement tools, evaluations of both print and digital media, and an approach focused on ROI and environmental impact, this collaboration demonstrates how performance and responsibility can go hand in hand.
Context: An Ambitious Goal for 2040
Reduce La Poste Group’s carbon emissions by 90% by 2040, integrating environmental impact as a key criterion in marketing campaigns.
Methodology: Measure, Avoid, Reduce
✅ Development of a three-step method: Measure, Reduce, Adapt
✅ Systematic evaluation of the carbon footprint of print and digital channels
✅ Collaboration with DK to:
• Implement precise and actionable measurement tools
• Extend measurements to all mail formats
• Support the transformation of marketing practices
Concrete results
📍 More targeted and focused campaigns (through geomarketing)
📍 Concrete integration of environmental issues into marketing KPIs
📍 A scalable approach for other entities such as MEDIAPOST and ISOSKELE
A great example of responsible innovation where performance meets environmental awareness.
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