FDJ United selects DK to measure and manage the carbon footprint of its advertising campaigns

As part of its growing commitment to environmental responsibility, Groupe FDJ has chosen DK, a cross-media carbon measurement and management solution, to support the reduction of the carbon footprint of its communication activities. This initiative marks a key milestone for FDJ and fully aligns with the Group’s eco-responsible advertising strategy as well as its commitments under the FAIRe program of the Union des Marques.

Launched by the Union des Marques in 2018, the FAIRe program aims to support advertisers in implementing more responsible communication. It is based on 15 concrete commitments, including controlled dissemination of communications and raising stakeholder awareness of eco-responsible practices.

Beyond its commitment as a signatory of the FAIRe program, FDJ has chosen to go further by developing its own responsible communication charter and establishing a roadmap for more eco-responsible advertising. As part of this effort, FDJ has created a Guide featuring 30 best practices to reduce the carbon footprint throughout all stages of the advertising lifecycle.

Beyond applying these best practices, measuring impact is essential, and the partnership with DK aligns with the Group’s ambition to align its communication activities with current climate challenges.

By choosing DK, FDJ ensures high-quality support to both accurately measure the carbon footprint of its advertising campaigns—based on a robust methodology aligned with industry standards—and identify key levers to significantly reduce this impact. As a result, FDJ benefits from the following services: