New

OOH and DOOH carbon measurement capabilities

Integrating Carbon Measurement right from the Creative Phase

DK offers tools enabling creative agencies to measure the carbon footprint of their concepts and creations right from the design phase. This makes it possible to take environmental impact into account in creative choices, such as formats, media and production techniques.

Environmental Impact Analysis of Creative Formats

DK's offer includes a detailed analysis of the various advertising formats (video, display, print, audio, etc.) in terms of their carbon footprint and on the different distribution channels. DK helps creative agencies understand which formats are the most energy-intensive and identify greener alternatives, without compromising creative impact and effectiveness.

Tips for Sustainable Creative Practices

In addition to its tools, DK offers advice and training to raise awareness of the importance of sustainability among creative teams. DK offers recommendations on best practices for reducing carbon footprints, such as less energy-intensive production processes, or more efficient distribution methods.

Want to discover more about DK?

Schedule an appointment with a member of our team to introduce our tool and get a free audit