Solutions for Creative Agencies
DK offers creative communication agencies a solution for measuring the carbon footprint of their work.
Integrating Carbon Measurement right from the Creative Phase
DK offers tools enabling creative agencies to measure the carbon footprint of their concepts and creations right from the design phase. This makes it possible to take environmental impact into account in creative choices, such as formats, media and production techniques.
Environmental Impact Analysis of Creative Formats
DK's offer includes a detailed analysis of the various advertising formats (video, display, print, audio, etc.) in terms of their carbon footprint and on the different distribution channels. DK helps creative agencies understand which formats are the most energy-intensive and identify greener alternatives, without compromising creative impact and effectiveness.
Tips for Sustainable Creative Practices
In addition to its tools, DK offers advice and training to raise awareness of the importance of sustainability among creative teams. DK offers recommendations on best practices for reducing carbon footprints, such as less energy-intensive production processes, or more efficient distribution methods.