Communication
Marketing
A single solution for carbon measurement
harmonized standardized automated
Our mission
Help you reduce and manage the carbon impact of your campaigns across advertising and media
6,893Bn kms
in a thermal car
Observation
Communication generate
4% of CO2 emissions worldwide
or 1.5Gt of CO2e
2023
Our solution for a sustainable media & advertising industry
Easily actionable carbon footprints
Measure
Analyze
Control
Our solutions enable advertisers, media owners, agencies and adtech to calculate the carbon footprint of any online & offline campaigns.
Once measured, carbon emissions must be reduced. Several hundred recommendations are included in our tool. Carbon audit reports can be easily exported, providing high-quality extra-financial figures to net zero.
A platform built with trusted third parties
Reliable and transparent data and methodology
Our carbon engineers work with the data provided by the official trade associations of each media, and the carbon emissions guidelines of ADEME and Association Bilan Carbone.
Case studies
Great results
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What is the carbon impact of stopping Open Auction?
Carbon impact in Making your inventory accessible only in Direct by stopping the Open Auction.
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Economie + de 3 tCO2e
Carbon impact of Bid Throttling
Bid throttling and carbon impact, based on a practical case study carried out with Le Point, using OVA, the dedicated technology developed by Media Square.
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60% of the top 10 FR media groups
work with us
Source: ACPM, May 2023
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Easy to use
quick and intuitive UI
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Reliable and accurate
data
FAQ
Why calculate the carbon emissions of my ad campaigns?
Start by measuring the carbon emissions of each online & off-line campaign. If you don't know how big the carbon footprint of each of your campaigns are, then you won't know how to lower your impact
What type of media does DK support?
All of them! DK is the only company to offer a measurement tool for all media, on and off-line. Our analyses cover Radio, Print, Linear TV, CTV, Digital, Social Networks (Meta/FB, Tiktok, Youtube), E-mailing and Outdoor.
What is programmatic ?
Programmatic advertising is an automated digital advertising buying process. It takes place through technological platforms that enable real-time connections between sellers and buyers of ad space, with targeting capabilities based on the environment, user profile, geolocation, time of day, and more.
How does DK's carbon analysis work?
DK offers a tool incorporating data from the frameworks developed by the trade bodies of each media, following the Bilan Carbone methodology. Unlike other companies, DK has designed its solutions to minimize the carbon footprint of the measurement.
In which geographical areas can DK be activated?
Our calculator was originally designed for use in France, but can be used in any other country, provided we are familiar with its practices regarding the storage, distribution and use of advertising (Life Cycle Analysis).
What is LCA (Life Cycle Assessment) and what does it refer to?
Life Cycle Assessment (LCA) is the most advanced evaluation tool for a comprehensive, multi-criteria approach to environmental impact. LCA lists and quantifies the greenhouse gas emissions generated by advertising, taking into account storage (servers), distribution (networks) and use (terminals) for each of the media whether TV, Print, Digital or Radio
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