Sustainable Media Buying Guide for omnichannel strategy

The communications industry has a decisive role to play in the ecological transition 🌱.

Every media planning choice—whether online or offline—has an environmental footprint.

What if these choices could become more responsible without compromising the effectiveness of campaigns?

Why a guide to eco-friendly practices for responsible media buying?

At DK, we are convinced that advertising performance can go hand in hand with environmental sustainability. In 2024, we regularly conducted campaign audits to identify the most concrete and effective levers for carbon optimization. This experience led to the creation of our eco-friendly guide, designed to help marketing, media, and advertising professionals reduce the carbon impact of their campaigns without sacrificing their visibility or conversion goals. What you will find in this guide:
🌱 Concrete and actionable recommendations for each media channel (TV, digital, display, and print) (social media, VOL, , etc.)
🌱Actions with a high environmental impact, validated by our experts
🌱 An operational perspective: what can you change tomorrow in your briefs, purchases, and formats?

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