Communiqué
DK enters the German market
On February 1, 2024, DK, the measurement and carbon management platform, announces the launch of its DACH business with Arne Pokrandt as sales specialist.
With over 15 years' experience in online advertising, from yield optimization to ad operations management and data monetization, Arne will raise awareness of sustainable approaches to online and offline advertising in the German market. He will be able to draw on DK's expertise in this field, which in France already works with all TV channels, 80% of radio stations, and counts 60% of leading media groups in its digital portfolio (ACPM, May 2023).
"We're delighted that Arne will help us strengthen DK's position in German-speaking countries. He has the expertise and in-depth knowledge of customers in these regions to adapt our carbon measurement tool to their market requirements.
Philippe Guillemot Sales Director
Founded in 2021, DK's mission is to involve the world of communications and advertising in preserving the planet's resources by measuring and reducing its environmental footprint. To achieve this, the company offers several solutions:
Calculation API for easy integration of carbon data into the customer's dashboard or any other BI tool
SaaS platform with dashboards for data visualization
Audit and consulting: Audit of campaigns on various channels (CTV, linear TV, Radio, Digital, Audio, Streaming Video, Display...)
Both Arne and Philippe will join D3con in March. Do not hesitate to contact them for more information about sustainability in advertising and adtech.
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