Practical Guide to Carbon Measurement

A practical guide to carbon measurement, providing an understanding of the essential steps involved in starting the measurement of on-line and off-line ad campaigns (TV, Radio, Print, Digital and Out-Of-Home).

To help the ad industry to establish an action plan and manage the carbon emissions of their activities, we have designed this guide to answer the following questions:

- What is carbon measurement?
- Which data to use?
- How to integrate and analyze the figures?

We believe that sustainability is first and foremost a question of collaboration. We hope this guide will help everyone in the industry - agencies, advertisers, media sales houses and publishers alike - to start estimating the carbon footprint of their business.

DK provides innovative solutions to media owners, vendors, brands and agencies to accurately measure their emissions using industry-standard methodologies. Our solutions provide full visibility across the entire TV, Radio, Digital, Print and OOH supply chain, offering insights that drive sustainable decision-making.

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